Transformation of
Marketing by AI
As part of Wawiwa’s training program for upskilling marketing professionals, I designed The Transformation of Marketing by AI. This interactive, self-paced learning module explores how AI is reshaping tools, roles, and workflows in the marketing world.
Converted an instructor-led PowerPoint into a fully digital learning experience.
Reorganized and streamlined content flow to suit self-paced learning.
Designed clean, modern visuals and interactions using Articulate Storyline.
Added animations, clickable elements, and knowledge checks to boost engagement.
Made sure the module stays grounded - cutting through the AI hype and focusing on what actually matters to marketers.
Impact
The final module provided a polished, accessible learning experience that helped learners grasp complex concepts with ease. It successfully brought traditional classroom content into a modern digital format, interactive, intuitive, and ready to scale.